Instagram Integration
Turn comments, story replies and DMs into real conversations.
A comment on a Reel is a buying signal. Libromi Connect picks it up, sends that person a DM with the link or the price, and drops the conversation into your team inbox next to WhatsApp and Messenger. Your agents work one queue instead of passing a phone around.
Instagram DMs
Comment replies
Story replies
Sales team
Unassigned
First response
1m 12s
Comments auto-replied
148 today
Open conversations
23
Comments pile up while the buyer moves on
Instagram sends dozens of people a day into your DMs — "price?", "how do I order?", "is this back in stock?" — and the app gives one login to answer them all. Comments asking for a link sit untouched for hours, story replies get buried under reactions, and nobody can say which enquiry became an order. Meanwhile Meta's 24-hour reply window closes and the lead goes cold.
What you get
Comment-to-DM replies
Set a keyword on a post or Reel and anyone who comments with it gets a direct message carrying the link, the price or a booking form. A public reply goes out too, so the thread never looks ignored.
Story replies in context
Story mentions and replies land inside the same conversation as everything else that contact has sent, so an agent can see which post they reacted to before answering.
Routing and ownership
Split enquiries by keyword, product or language and hand them to the right agent or team. Ownership is visible on every thread, so two people never answer the same DM.
Reuse your WhatsApp bots
Flows, AI replies and saved answers built for WhatsApp run on Instagram without being rebuilt. One chatbot, several channels, one place to change the wording.
Comment on a Reel
Keyword matches
Public reply
Send the DM
Tag the contact
Hand to sales
From a comment to a DM, without anyone watching the feed
Choose the post or Reel, choose the words to watch for, and write the message that goes out. When somebody comments, the public reply and the private DM both leave within seconds, the contact is tagged with the post that produced them, and anything the automation cannot close is handed to a person with the whole thread attached.
- A keyword, a phrase or any comment at all can be the trigger
- A public reply goes out alongside the DM, so the thread never looks ignored
- The post that started it is saved on the contact record
Build a segment
Instagram's messaging window still applies — the segment tells you who to reach, not when Meta lets you.
Instagram engagement turns into a list you can work
Every DM, story reply and comment reply leaves a contact record carrying the post, the keyword and whatever the person answered. Stack those into a segment and you are looking at the people who asked about a product, not the people who liked a picture.
- Filter on the post, the keyword, the language or any custom field
- Segments are shared with WhatsApp, Messenger and TikTok contacts
- Follow up on whichever channel that person actually replies on
Unassigned DMs
"price?" on Reel
Comment replyStory reply — sizing
StoryWhere is my order
SupportRules
Price → Sales
Order → Support
Arabic → GCC team
Agents
Route DMs before a person ever sees them
A price question and a complaint about a late parcel should not sit in the same pile. Rules read the keyword, the post, the language or the tag a bot set, then send the conversation to the team that owns it and pick an owner by availability rather than by who shouts first.
- Split by product line, language, post or bot outcome
- Round-robin within a team, or assign to a named agent
- Ownership is visible on the thread, so nobody double-answers
Conversations
1,846
Closed by bot
61%
Median first reply
1m 12s
See which posts actually produce buyers
Instagram tells you what got reach. It does not tell you which Reel produced conversations that a human had to finish, or which one filled the queue with questions your caption should have answered. Because DMs, story replies and comment automations all run through the same inbox, they land in the same reports as every other channel.
- Conversations, first-response time and resolution by channel
- Automated replies against the ones that needed an agent
- Agent workload across Instagram, WhatsApp, Messenger and TikTok together
How it works
- 1
Connect your account
Link a professional Instagram account together with the Facebook Page it belongs to — Meta requires that pairing before messaging can be switched on.
- 2
Set up the automations
Choose the posts to watch, the keywords that trigger a reply, and the message each one sends.
- 3
Answer as a team
New DMs arrive in the shared inbox where they can be assigned, annotated and measured like any other conversation.
Frequently asked questions
Related features
Keep reading — these work closely with this one.
Treat Instagram like a sales channel
Connect your account and let every comment, story reply and DM land in one queue.