Meta Official Pricing
Since 1 July 2025 Meta charges per message delivered, not per 24-hour conversation. Rates depend on the template category and the country the message is delivered to. Libromi adds no markup — you pay Meta's published rate.
Explore each conversation category to understand how they can be used across your business.
Service conversations are initiated by users; these are typically about resolving customer enquiries. Businesses can respond within the 24-hour customer service window.
Pricing terms worth knowing
Rates on this page are Meta's official rate cards, effective 1 October 2026, in the currency your WhatsApp Business Account is billed in. Libromi adds no markup — you pay Meta's published rate.
Charged per message, not per conversation
Meta moved from 24-hour conversation pricing to per-message pricing on 1 July 2025. Every message you deliver is charged at the rate for its category and destination country.
Service messages are charged
Service messages carry the same rate as utility and authentication in each market. They can still only be sent inside an open 24-hour customer service window, which opens and resets each time the customer messages you.
1,000 free service messages a month
Every business phone number gets 1,000 free service messages each month; charging starts from the 1,001st. The allowance resets monthly and unused messages do not roll over.
Utility replies are charged too
Utility templates sent inside an open customer service window were free between July 2025 and October 2026. They are now charged at the market's utility rate.
Free entry point windows
When someone reaches you through a Click-to-WhatsApp ad or a Facebook Page call-to-action button, replying within 24 hours opens a 72-hour window in which every message you send is free.
Volume tiers lower your rate
Utility and authentication templates move to lower rates as your monthly volume grows, accrued per WhatsApp Business Account.
Authentication-international rates
Some destinations carry a separate authentication-international rate, applied when an authentication template is delivered to a country outside your usual footprint. Nine markets moved out of their "Rest of" region and now carry their own.
Check before you budget
Meta updates its rate cards quarterly and publishes changes ahead of time. Confirm against Meta's live rate card before committing to a large campaign budget.
Message rates
Select the market, currency and template category to find the rate.
Meta charges per template message delivered. Service messages inside an open 24-hour customer service window are free. Learn more
Rate per message:
Rate in native currency:
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