Meta Conversions API
Tell Meta which conversations actually became customers
Meta can only optimise on what it can see. With the Conversions API, Libromi Connect sends events back from the conversation itself, either marked by an agent or fired automatically from a chatbot node. Meta then learns the difference between a click and a customer.
Events sent
4,120
Ad-attributed chats
1,265
Marked qualified
318
Meta sees the click and nothing after it
In a Click-to-WhatsApp campaign the qualification, the quote and the sale all happen inside a chat that Meta has no visibility into. Its optimisation keeps buying more of whoever clicks, because clicking is the last thing it saw. That is how you end up with a low cost per lead and a sales team complaining about lead quality.
What you get
Events sent from the chat
Mark a conversation as qualified, booked or purchased from the inbox and the event goes to Meta with the values you set. The people closest to the customer decide what counts.
Automatic from chatbot nodes
Drop a conversion node anywhere in a flow so the event fires when the customer reaches that point, without anyone remembering to log it.
Signal Meta can match
Contact identifiers are hashed before they are sent, and the click ID carried in from the ad is passed through so Meta can attribute the event to the right campaign and creative.
A record of what was sent
Every event is logged with its type, timestamp and conversation, so you can check what reached Meta instead of guessing when a number looks wrong.
How it works
- 1
Connect your dataset
Add the Meta dataset and access token you want conversion events sent to.
- 2
Define what counts
Decide which moments in your funnel are real conversions, such as a qualified lead, a booking or a purchase.
- 3
Fire them automatically
Place conversion nodes in your flows or let agents mark events in the inbox, and the signal starts flowing back.
Frequently asked questions
Related features
Keep reading — these work closely with this one.
Give Meta the missing half of the funnel
Connect your dataset and start sending conversions from the conversations that produce them.